In collaboration with Itay Grober, Dima Bogoslavics, Shayna orman, Tehila Wagner and Ezra Feldman

Branding process

Loki is a god in Norse mythology, he is a cunning trickster who breaks the laws of nature and set rules.

Its name probably originates from the ancient Norse verb Luka, which means close or sign (similar to the verb Lock in English)

The lock

The project was born from a bicycle theft problem
We created a bicycle whose lock is in an integral part of the bicycle structure