Loki
In collaboration with Itay Grober, Dima Bogoslavics, Shayna orman, Tehila Wagner and Ezra Feldman
Branding process
Loki is a god in Norse mythology, he is a cunning trickster who breaks the laws of nature and set rules.
Its name probably originates from the ancient Norse verb Luka, which means “close” or “sign” (similar to the verb Lock in English)
The lock
The project was born from a bicycle theft problem
We created a bicycle whose lock is in an integral part of the bicycle structure
